Bryan Perla is an American entrepreneur best known for creating the Little ELF gift-wrap cutter, a simple household tool that gained national attention after appearing on Shark Tank. A graduate of Stanford University, he combined product design skills with everyday problem-solving to build a brand that now sells across major retailers and online platforms. Through his company, Little ELF, Perla turned a childhood idea into a fast-growing consumer product business, earning praise for innovation and practical design. His rising net worth reflects years of persistence, smart branding, and the power of television exposure in scaling a small invention into a recognizable name.
Born, Age & Growing Net Worth
Bryan Perla is a young American entrepreneur and inventor best known as the founder and CEO of Little ELF Products, Inc.—the company behind the innovative gift-wrap cutter that transformed how people wrap presents. Born in the United States and educated at Stanford University, Bryan turned a simple frustration from his school years into a thriving consumer-products business.
Now in his early 30s, he has reportedly built an estimated net worth between $1 million and $4 million, fueled by Little ELF’s expanding retail presence, online sales growth, and strategic brand partnerships. His story reflects how a single practical idea—executed well—can evolve into a nationwide success.
Shark Tank Breakthrough
Bryan’s major public breakthrough came when he appeared on ABC’s hit show Shark Tank in Season 11 (Episode 9). During his pitch, he introduced the Little ELF gift-wrap cutter, a lightweight tool designed to make clean, straight cuts through wrapping paper with ease. He asked the Sharks for $150,000 in exchange for equity in his company.
After strong interest from multiple investors, Bryan ultimately struck a deal with retail powerhouse Lori Greiner. The national exposure significantly boosted Little ELF’s visibility, credibility, and sales momentum—helping the brand reach a much wider audience.
Stanford Innovation & Early Beginnings
Bryan’s entrepreneurial journey was shaped early on. While attending Stanford University, where he studied Product Design, he refined the prototype that would eventually become the Little ELF cutter. The original concept dates back to his high-school years, when he noticed how frustrating and messy cutting gift wrap could be using scissors alone.
Stanford’s engineering-driven environment helped him sharpen both the technical and business sides of his invention, preparing him to scale the product and confidently pitch it on national television.
Little ELF: Simple Concept, Big Impact
Little ELF Products, Inc. focuses on creating clever, problem-solving tools for everyday use, with its signature wrapping-paper cutter leading the way. After the company’s Shark Tank appearance, growth accelerated rapidly.
Today, the product is sold in thousands of retail locations, including major chain stores, as well as through popular online marketplaces. Consistent year-over-year sales and expanding distribution have made Little ELF a standout example of how simplicity, smart design, and strong branding can drive long-term success.
Why Bryan Perla Inspires Young Entrepreneurs
Bryan Perla’s story resonates because it began with a common household problem and turned into a business watched by millions and stocked nationwide. His rise underscores the importance of creativity, persistence, and user-focused design—especially when paired with strong education and strategic partnerships.
For aspiring founders, Bryan’s journey offers a clear reminder: innovative ideas don’t always have to be complex—they just have to solve real problems well.
Quick Facts: Bryan Perla
| Attribute | Details |
|---|---|
| Real Name | Bryan Perla |
| Age | Early 30s (approx.) |
| Date of Birth | Not publicly verified |
| Height | Approx. 5′9″ |
| Weight | Approx. 73 kg |
| Eyes Color | (Not publicly listed) |
| Nationality | American |
| Education | Stanford University (Product Design) |
| Profession | Entrepreneur, Inventor, CEO |
| Company | Little ELF Products, Inc. |
| Net Worth | Approx. $1 – $4 Million |
| Marital Status | Private / Not publicly disclosed |
| Father’s Name | Not publicly disclosed |
| Mother’s Name | Not publicly disclosed |
| Sister / Brother | Not publicly disclosed |
| Religion | Not publicly disclosed |
| Birthplace | United States (exact city not publicly verified) |
Final Thoughts
Bryan Perla’s rise from a student with a simple invention to the CEO of a fast-growing consumer-products company highlights the power of practical innovation and strategic exposure. His Shark Tank appearance, Stanford-driven design background, and focus on solving everyday problems have positioned Little ELF as a recognizable brand in retail markets across the country.
As his company continues to expand, Bryan remains a compelling example of how thoughtful design, persistence, and smart business decisions can turn a modest idea into a multimillion-dollar success story.
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FAQs
How successful is Little Elf?
Little Elf has become a widely recognized gift wrap cutter brand, selling in over 15,000 retail stores and generating about $1 million in annual revenue after its Shark Tank appearance.
Who invented the wrapping paper cutter?
The Little Elf wrapping paper cutter was invented by Bryan Perla while he was in high school.
What is Little Elf Company worth?
Little Elf is estimated to be worth around $1 million based on sales, valuation after Shark Tank, and continued business growth.
How is Little Elf doing?
Little Elf continues to thrive with strong sales online and in major stores like Walmart and Target, maintaining steady growth and customer popularity.
Who is the CEO of Little Elf?
The CEO of Little Elf is Bryan Perla, the company’s founder and driving force behind the product.
