The story of Chill Systems is one of innovation, ambition, and the challenges of entrepreneurship. Launched as a lightweight and eco-friendly alternative to traditional coolers, the company first caught public attention when it appeared on Shark Tank. The idea was simple yet creative: a portable beverage solution designed for outdoor adventures without the hassle of heavy ice. Despite its clever design, the business faced stiff competition in the cooler market. Over time, Chill Systems struggled to maintain long-term growth, but its journey reflects the realities of modern startups, the impact of Shark Tank exposure, and the risks of the cooler industry.
The Idea Behind Chill Systems

Chill Systems was a beverage cooler company that gained attention for its compact and eco-friendly design. Unlike traditional bulky coolers, the founders introduced a lightweight option that could keep drinks cold without heavy ice. Their innovative pitch landed them a spot on Shark Tank, where they hoped to secure funding and partnerships.
Chill Systems on Shark Tank
When Chill Systems appeared on Shark Tank, the entrepreneurs presented their cooler as the perfect alternative for outdoor adventures, tailgates, and beach days. Despite its sleek design, the sharks questioned the practicality and long-term market demand. This made investment difficult, but the brand still benefited from nationwide exposure.
Chill Systems Shark Tank Update

After their Shark Tank appearance, Chill Systems worked to increase sales through online marketing and outdoor enthusiasts’ communities. However, like many small businesses, they faced challenges in scaling production and competing against larger cooler brands. The exposure did help boost recognition, but the company struggled with long-term profitability.
Chill Systems Cooler

The cooler itself was known for being small, portable, and eco-friendly. It didn’t require bags of ice, making it convenient for quick outings. While it didn’t fully disrupt the cooler industry, it stood out as a creative alternative for minimalists who wanted something lighter than traditional ice chests.
Brian Bloch and Chill Systems Net Worth
One of the key names tied to Chill Systems is Brian Bloch, who helped bring the product to life. While exact numbers are private, industry analysts estimate that Chill Systems’ valuation peaked after Shark Tank but later declined due to limited scalability. Still, it left a mark as a creative startup in the cooler space.
Tandem Boogie and Shark Tank Journey

Similar to Chill Systems, Tandem Boogie also pitched on Shark Tank. Their product—an inflatable boogie board—caught attention for being family-friendly and fun. Unlike Chill Systems, Tandem Boogie had a stronger appeal to recreational markets and achieved better traction.
Catch n Release and Totes Babies Net Worth
Other Shark Tank ventures like Catch n Release (a fishing accessory) and Totes Babies (a baby carrier insert for shopping carts) also drew interest. Each of these companies carved out unique niches, and their net worths reflect the diverse outcomes of post-Shark Tank businesses.
Kronos Golf and Market Presence

Kronos Golf, another Shark Tank feature, impressed the sharks with high-end golf putters. Unlike Chill Systems, Kronos Golf focused on craftsmanship and premium branding, helping it maintain long-term stability.
Net Worth Comparison
Here’s an overview of estimated net worth figures for these Shark Tank companies and founders based on publicly available information and business performance reports:
Company / Founder | Estimated Net Worth (2022–2025) |
---|---|
Chill Systems | $500K – $1 million |
Brian Bloch (Chill Systems) | $400K – $800K |
Tandem Boogie | $1 million – $2 million |
Catch n Release | $500K – $900K |
Totes Babies | $2 million – $3 million |
Kronos Golf | $3 million – $5 million |
The Legacy of Chill Systems
While Chill Systems may not have become a household name, it highlights the entrepreneurial spirit that Shark Tank celebrates. Some businesses, like Totes Babies and Kronos Golf, go on to great success, while others like Chill Systems serve as reminders of the risks and challenges that startups face.
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FAQs
Is Chill Systems still in business?
No, Chill Systems has shut down and is no longer operating.
How are Chill Systems doing after Shark Tank?
The company saw a short boost in exposure but eventually closed due to low sales and scalability issues.
Who has the highest net worth on Shark Tank?
Mark Cuban holds the highest net worth among the Shark Tank investors, estimated in the billions.
Who is the founder of Chill Systems?
Chill Systems was founded by Brian Bloch and Chase Mitchell.
Who is the CEO of the Chill Brothers?
The Chill Brothers’ CEO is Alec Guajardo.